New Home Industry Experts at your service.

Founded and led by Sara Williams, Aras&Co. offers fractional sales, marketing, and strategic consulting with over 26 years of proven experience—and a reputation built on trust, execution, and results.

With more than two decades in the homebuilding and proptech industries, Sara brings a rare blend of executive-level insight and hands-on expertise. She’s a leader who not only sees the big picture but also rolls up her sleeves to help build it. Whether you're a tech company trying to reach builders or a builder seeking to modernize your sales strategy, Sara has likely walked in your shoes—and knows how to move the needle.

Clients choose Aras&Co. because they’re not just looking for advice—they’re looking for a trusted partner who leads with clarity, coaches with compassion, and executes with precision.

At Aras&Co., the name isn’t just a title — it’s a promise.

"Aras" is rooted in the idea of treating something as your own — to care deeply, take responsibility, and show up with intention. That’s how we approach every client, every project, and every person we work with. Whether it's helping companies scale through sales, marketing and operations or coaching individuals toward their goals, our work is grounded in ownership, partnership, and purpose.

But there's another layer that ties directly to the heart of what we do.

In Irish Gaelic, “Áras” means building or residence — a place where people live, grow, and gather. That meaning resonates deeply with our mission to support the new home industry through builders, proptech companies, and the organizations that create the communities we call home.

We believe in building more than just business strategies — we believe in building strong foundations: for growth, for connection, and for the people behind the work.

Welcome to Aras&Co.

Let’s build something meaningful  together.

What Makes Aras&Co. Unique?

• Proven sales and marketing strategies tailored for proptech companies, home builders and new home industries in any market. 
• Deep understanding of buyer psychology and builder operations
• Executional support, not just theory
• Trusted leadership presence with magnetic influence
• Track record of building scalable outreach and sales systems
• Award-winning industry recognition and real-world results
• The ability to navigate through all kinds of market conditions. 
• Need help understanding AI and sales and marketing technology for your business, we can help.